基于六西格玛管理法的我国银行流程再造研究

基于六西格玛管理法的银行流程再造(PRSS),是以银行业务流程为切入点,引入六西格玛管理法的思想、步骤、目标、技术方法来规范、量化银行流程再造,并以其作为理论指导路径和实施框架,从而不断提高顾客满意度与绩效,使银行获得持续的动态竞争优势。它是一项复杂而持久的系统工程,需要对整个银行体系传统的经营理念和经营模式进行全面而深刻的变革。     

中美高校捐赠产品的对比与分析研究

本文在系统梳理捐赠产品的概念与分类之后,对我国高校基金会捐赠产品的发展状况进行了具体阐述,并与美国高校捐赠产品的情况进行了对比分析,指出募捐机制、校领导的作用、基金会的组织结构和资金运作机制等四个方面的差异,是导致中美高校捐赠产品体系发育差距的重要原因.     

The impact of external reference price on consumer price expectations

Comparative pricing practices are frequently used where actual product prices are accompanied by higher external reference prices. All types of stores, regular-price department stores as well as discount stores, use comparative price claims to frame price deals as attractive [Marketing Science 4 (1985) 199]. In this paper, a quadratic model is specified for the impact of external reference price (ERP) on consumer price expectations. Based on the research on communication discrepancy and advertising claim discrepancy, which in turn draw on assimilation-contrast, attribution, and prospect theories, we hypothesize a quadratic effect of external reference prices on consumer price expectations. An interactive, computer-controlled experiment using multiple levels of ERP is used to estimate the proposed model. As hypothesized, support for an inverted U-shape relationship is found between consumers’ updated price expectations and the difference between ERP and initial price expectations. That is, as the difference between ERP and subjects’ initial price expectations increases, subjects’ updated price expectations increase to a point and then start to decrease. We find that the fit of the quadratic model specification for the effect of external reference price on price expectations is noticeably superior to that of linear, logarithmic, square root, and S-shaped specifications. Finally, we provide implications of our results for both retail managers and for regulatory authorities alike.     

世界水果贸易比较优势与产业内贸易研究

本文运用显示性比较优势指数和产业内贸易指数对近年来世界范围内的水果粉、糖制水果、干制水果、新鲜水果、水果汁和加工水果的比较优势和产业内贸易状况进行了深入研究,并以中法两国之间的加工水果贸易为例,试图为进一步提升我国在世界水果市场的地位和竞争力提供理论依据。     

Positive versus negative comparative advertising

Two studies examined cognitive responses to comparative advertising that was valenced, i.e., was either negative or positive. Negative comparative advertising featured the advertised brand derogating the comparison brand (I'm OK, you're not OK). Positive comparative advertising claimed superiority over the comparison brand in a nonderogatory manner (You're OK, I'm more OK). Subjects were exposed to either a negative comparative ad or a positive comparative ad. In study 1, the ad featured either a high or low share advertised brand and either a high or low share comparison brand while in study 2, the ad featured advertised and comparison brands with either a strong or a weak reputation. Across both studies, it was found that negative comparative advertising evoked significantly higher counterargumentation and lower claim acceptance than its positive counterpart. Also, when the advertised brand had a high share relative to the comparison brand, counterargumentation was lower and claim acceptance was higher vis-a-vis when the advertised brand had a low share relative to the comparison brand. Findings pertaining to brand reputation were mixed. Managerial and future research implications of the findings are discussed.     

基于比较优势四个来源的新钻石框架及其政策含义——兼论波特模型的解释困难

本文说明了相对于比较优势理论而言国家竞争优势理论的若干解释困难,重点阐述了存在于钻石模型四个要素中的矛盾和问题。通过对生产要素概念的扩展、让技术作为第四要素正式加入要素体系,建立了以自然资源、劳动力、资本和技术四项生产要素为支点的新钻石框架,力图解释国家竞争力的产生和强化机制及其与生产率提高和政府作用的直接关系。最后,结合我国经济的增长,讨论了针对新钻石框架四个支点的国家职能和政策含义。     

论我国加工贸易的就业效应

我国将在较长时期内面临强大的就业压力.贸易政策也要把追求就业增长和就业质量提高作为其核心目标.加工贸易将我国的劳动力优势与发达国家的资本技术优势相结合,创造了大量的就业岗位,并为我们培养了大量高素质的蓝领工人、技术人才和管理人员.我们要正确认识加工贸易对经济发展的作用,并推动其健康发展.     

从日本对外直接投资的发展趋势看中国比较优势的发挥

通过分析日本的劳动密集型产业和组装型制造业对外直接投资的发展趋势,发现日本近年来对外直接投资和产业转移呈现出较大的增长空间。劳动密集型产业已绝大部分向外转移,组装型制造业的对华直接投资大幅度增加。这既为中国劳动密集型比较优势的发挥提供了巨大的契机,也使如何避免陷入比较优势陷阱提上了日程。     

由古典比较优势理论引发对贸易产业安全问题的思考

中国在对外贸易实践中一直采取以比较优势为指导思想的贸易发展战略。我国拥有大量廉价的劳动力资源,而资本和技术相对稀缺,因此以劳动密集型产品为主导的相关产业在我国拥有比较优势。但是,对于发展中国家来说,比较优势并不是一种真正意义上的优势,只是相对的静止的比较优势,是因为我国的劳动密集型产品价格较低所造成的。随着产业发展规模的扩大以及国际国内形势的变化,原有的比较优势战略呈现出了明显的不适应性,并且影响到产业安全。     

一般贸易与加工贸易对我国经济增长影响的比较分析

改革开放以来,我国加工贸易发展十分迅速。目前,国内学者对加工贸易对我国经济增长影响的看法不一。本文采用线性回归的方法,从进口和出口两个角度,实证分析一般贸易和加工贸易对我国经济增长的影响,并提出相应的政策建议。